The green dot.

Over the last year we have been actively working on initiatives that reduce the impact of our product on the environment. From 2024 onwards we will consolidate our efforts in our sustainability program the Green Dot.

Below you can see the ambition we have set for this year for three of our core business pillars. Through regular updates we will keep you informed about our progress.

Our ambition.

Shop assortment

Packaging - source (alternatives or) other packaging materials, and capture deposit products. Partners - work with sustainable partners & prioritise locally sourced. Waste - manage waste flows, add waste bins to shops, and donate products to charity.

Shop logistics

Replenishment - optimise the planning for our delivery routes. EV's - develop and implement a fleet electrification roadmap. Energy - only source and use green energy.

Shop build

Energy - source fridges with less Co2 emission. Materials - source sustainable materials to use in our shops. Partners - cooperation with sustainable partners.

Our approach.

To realise our Green Dot ambitions, we will work with partners that understand our plans and can help us forward. This allows us to continuously develop and work on searching and implementing sustainable alternatives. Through pilots and analsying effects with our shop intelligence team, we can determine what works and what doesn't. Sucesses will be implemented, but given the international nature of our company it can vary per country how quickly this happens.

Contact us.


Our account management team is your first point of contact for any questions about our current and future Green Dot activities.

Do reach out to them if you have any questions.